Consumer 150 logo
Consumer 150
Subscribe
  • Consumer 150
  • Topics
  • Long Form Article

Long Form Article

Weekly Round UpLong Form Article Research Deep Dive
Long Form ArticleLong Form Article
Holiday Shopping Trends to Watch in 2024–2025
Nov 19, 2025

Holiday Shopping Trends to Watch in 2024–2025

As consumers head into the next holiday season, fresh data from KPMG reveals that shoppers are sharpening their priorities—and embracing a hybrid approach to bargain hunting.

Long Form ArticleLong Form Article
Cash’s Slow Fade: How Consumer Payment Habits Are Splitting the World
Nov 05, 2025

Cash’s Slow Fade: How Consumer Payment Habits Are Splitting the World

As digital wallets, contactless cards, and super apps redefine how consumers pay, the story of cash is becoming one of stark contrasts.

Long Form ArticleLong Form Article
How Gift Cards Accelerate the Business Turnover Ratio
Oct 29, 2025

How Gift Cards Accelerate the Business Turnover Ratio

In today’s fast-paced commercial world, businesses are under constant pressure to increase efficiency, strengthen liquidity, and improve the speed at which money flows through their systems.

Long Form ArticleLong Form Article
Why Serial Acquirers Outperform—and When Inexperience Costs the Most
Oct 29, 2025

Why Serial Acquirers Outperform—and When Inexperience Costs the Most

In M&A, the economy sets the stage, but experience writes the script. A new analysis from BCG breaks down how acquirers perform depending on their track record and timing—and the results are telling.

Long Form ArticleLong Form Article
Tax Strategy in Employee Rewards Programs Using Gift Cards
Oct 15, 2025

Tax Strategy in Employee Rewards Programs Using Gift Cards

In today’s competitive business environment, companies are constantly seeking innovative ways to recognize and motivate their employees.

Long Form ArticleLong Form Article
The Return of Frugal Fever
Oct 15, 2025

The Return of Frugal Fever

After months of revenge spending, consumers are quietly putting their wallets back in their pockets.

Long Form ArticleLong Form Article
Gift Cards at the Center of Holiday Spending: What to Expect in 2025
Oct 01, 2025

Gift Cards at the Center of Holiday Spending: What to Expect in 2025

The holiday season has always been a mix of tradition, joy, and economic realities. For 2025, US consumers are signaling a holiday season shaped by value-driven decisions, rising costs, and evolving shopping behaviors.

Long Form ArticleLong Form Article
Shifting Consumer Behavior: Loyalty, Personalization, and the Next Frontier of Retail
Sep 17, 2025

Shifting Consumer Behavior: Loyalty, Personalization, and the Next Frontier of Retail

Consumer behavior is evolving at a rapid pace, reshaping how brands, retailers, and e-commerce players engage their audiences.

Long Form ArticleLong Form Article
Pickleball Apparel & Equipment: A Consumer Growth Story for Investors
Sep 10, 2025

Pickleball Apparel & Equipment: A Consumer Growth Story for Investors

The pickleball phenomenon has grown from backyard pastime to mainstream global sport in less than a decade, sparking rapid growth across apparel and equipment markets.

Long Form ArticleLong Form Article
Small is the New Strategic
Aug 27, 2025

Small is the New Strategic

The consumer market has experienced dramatic shifts in mergers and acquisitions (M&A) activity over the last decade.

Long Form ArticleLong Form Article
The Smartphone is Eating Retail
Aug 14, 2025

The Smartphone is Eating Retail

Why Winning in 2025 Means Mastering Mobile—Without Abandoning Desktop or In-Store

Long Form ArticleLong Form Article
The Consumer Tech $1.3 Trillion Play
Jul 30, 2025

The Consumer Tech $1.3 Trillion Play

Where Consumer Tech Growth Will Actually Happen.

Join 110,000+ B2C and D2C focused private equity investors and investment bankers, C-Suites executives getting proprietary insights and research reports everyweek.

Consumer 150

Join 110,000+ B2C and D2C focused private equity investors and investment bankers, C-Suites executives getting proprietary insights and research reports everyweek.

Home

Posts

© 2025 Consumer 150.

Privacy policy

Terms of use